Multi-Reality Studio
Work
things we have made
Nike House of Innovation NYC - Nikeland
Nike had launched their smash hit explorable world in Roblox, with our friends at R/GA New York, plai were charged with bringing that to life in the children’s department of their flagship 5th Avenue store. Playful games and experiences powered by Snapchat brought the digital and physical worlds together.
Client - R/GA New York & Nike
LeBron & Father Time
Celebrating the launch of the LeBron XXs, and taking a cue from the TV campaign, plai created a first for Nike, a playable animated movie. The GOAT takes on Father Time, and wins!
Built-in Unity, and made to show off the technical power ofs Meta’s new Infinite Windows platform.
Client - Nike
Star Wars AR Ships
Supporting the launch of 2019's Rise of Skywalker we undertook one of our most complex projects to date. In the week before Christmas we put iconic Star Wars space ships in the skies above US cities for Samsung users to enjoy and share.
Client - R/GA New York
Awards - Cannes Bronze Lion
Nike Williamsburg - AR Run with Snap Spectacles
Having helped Nike in reopening their running store in Brooklyn, we set about adding some AR magic to a run around the neighbourhood. A local runner wore the latest Snap Spectacles to capture the AR fun.
Client - R/GA New York & Nike
Christie's 3.0
To further support Christie’s dominance in the next generation of art sales we partnered with their digital innovation team to develop a breathtaking immersive experience. Built for the Spatial platform we created an otherworldly NFT gallery that allows visitors to explore, enjoy, and ultimately buy the art on the walls.
Client - Christie's
Timberland TimbsTrails
A web-based game, an exploration of the history and heritage of Timberland. From their foundation in New England to their influence on Hip Hop style in NYC and LGBTQ+ fashion in London, even looking forward to an exciting sustainable future.
Client - R/GA Sydney & VF Corporation
Swoosh High - Back to School
Nike celebrated the ‘back-to-school’ moment as an opportunity to talk to their consumers. With typical aplomb, they launched Swoosh High. Located in Nike’s Williamsburg store, plai created a magic high school locker using Snap’s AR Mirror technology. Using their body to interact with multiple lenses, back-to-school shoppers could enjoy attending Swoosh High.
Client - Nike & Snap
Hammer of the Gods
In our spirit of constant experimentation, we built this VR game for Oculus Quest. One of the ancient gods you smash your way through shifting levels with your mystic hammer.
Client - plai
Space Jam 2
An Instagram filter built in Spark AR to help celebrate and launch McDonald's Happy Meal partnership with Warner Bros summer hit Space Jam 2. A front and rear camera allows you to interact with Bugs, LeBron, and the gang.
Client - R/GA London
Netflix Haunts your House
With lockdown stopping kids from Trick or Treating last Halloween, Netflix wanted to create a safe way for their junior viewers to have fun. Parents could place snapcodes around their home, which triggered wonderful animated AR experiences of their leading characters for children to enjoy.
Client - R/GA Los Angeles